Welcome to AFMS!

Affinity Financial Management Services, LLC (AFMS) works with partners to establish financial-service & other member benefit programs (credit cards, insurance, etc) that maximize critical royalty income combined with outstanding product features.

AFMS Senior Partner Donald Finch and the rest of the team have been retained by more groups than all other individual or corporate consultants.
Why?
  • We maximize the revenue to the partner while at the same time ensuring an attractive product.
  • We create value for our partners and reduce the time they must spend on their programs.
  • We perform these functions for fees that are typically well below those of our competitors.
  • We help our partners complete a comprehensive due-diligence process that ensures they evaluate all their alternatives and can justify their selection of a program provider.
  • We understand the complexities of the affinity financial-services business and provide our clients with a level of expertise and counsel that is unmatched in the industry.
  • Our Philadelphia office is located within 30 minutes of most of the financial-services providers that serve this market, enabling us to meet on a regular basis and stay abreast of recent product enhancements, strategies, and developments.  We have worked side-by-side with the decision-makers and understand the factors impacting their business decisions, enabling us to ask the right questions at the right time.

Increased regulatory scrutiny, economic challenges, and deteriorating financial results have led financial-services providers to rethink their business models, passing the pain along to associations and other non-profit organizations by reducing royalties, making fewer products available, minimizing marketing, or eliminating product benefits, and in many cases, getting out of the business altogether. AFMS is helping our clients navigate this changing environment. Our goal is to obtain a program that you will be proud to offer while maximizing royalties.

We offer two basic services:

    1. Helping our partners select financial-services providers and negotiate affinity contracts for credit cards, insurance services, deposit and debit-card products, and a range of other affinity programs. This includes creating RFPs and evaluating partner responses while leveraging our decades of experience in this complicated business to get our clients the best possible result.
    2. The ongoing management of affinity programs:
      • Maximization of account acquisition and royalty growth.Identification, evaluation, and implementation of new income-generating products.
      • Development and negotiation of sponsorship opportunities.
      • Working with your issuer to develop the right product mix, marketing strategy, and reward structure that results in a program that exceeds everyone’s expectations.

If you'd like to learn how AFMS can help you find the right financial-services partner or to improve your current program, we're here.

“I wanted to say we've always thought of you as one of the most professional and positive partners we've ever worked with.The trust factor was always high, and you certainly brought a level of expertise that really helped us move forward. I appreciate all the work you put in for us.”

—Jim Shea
Vice President
Georgia Tech Alumni Association

“Many thanks for helping us out. As a partner, you are far exceeding our expectations and we are happy to be working with you!”

—Cindy Campanella '84
Director - Alumni Relations
University of Delaware

“Just wanted to take a minute to say thanks for your great leadership and advice as we are working through this process.  While I have done several of these negotiations, as you know, this is a whole new ball game.”

—Patricia E. Squire
AVP, Alumni Relations
Portland State University