About Us

We have more than 60 years of experience, all of it in the affinity financial services business (credit cards, insurance, etc) – particularly over the last few years in the midst of substantive changes in the marketplace. Senior Partner Don Finch was one of the founders of MBNA America Bank in 1982, which was the world’s leading affinity credit-card issuer until its merger with Bank of America. Mr Finch left the company in 2006 as an Executive Vice President managing a staff responsible for many of Bank of America’s key endorsing relationships to form Affinity Financial Management Services, LLC.


 Donald W. Finch

Mr. Finch graduated from the University of Delaware in 1981 with a BSBA, majoring in Finance with a minor in Economics.  He continued his education at Widener University, obtaining his MBA with a concentration in Finance.

Over the years, Mr. Finch has worked in Philadelphia, Atlanta, Chicago, New York, Los Angeles, and Canada and has helped organizations of varying size and scope achieve their objectives. He has also served on the board of the University of Delaware Alumni Association and the Industry Advisory Council at CASE, and has been a guest speaker at the Council of Alumni Association Executives (CAAE) summits.


Daniel L. Symonds
Mr. Symonds has more than 25 years of experience in consumer financial products at both MBNA and Bank of America, focusing primarily in the Relationship Management, Operations, and Portfolio Acquisition areas.  He managed more than 100 Collegiate partnerships in the Southeast, Midwest, and Mid-Atlantic regions.  Mr. Symonds is a graduate of the University of Delaware with a BSBA.

Joseph M. Dooling
Mr. Dooling has more than 15 years of experience in consumer financial-services products, with an extensive background in bank-card operations with MBNA and Advanta Corporation.  He is a graduate of St. Joseph’s University in Philadelphia with a B.S. in Management/Marketing.  While at St. Joe’s, Mr. Dooling studied International Management at the London Business School.

Ashley B. Dilworth
Ms. Dilworth has more than eight years of experience in consumer financial products with particular expertise in marketing production, marketing management, and graphic design with MBNA and Bank of America. She earned her bachelor’s degree in Marketing and an MBA from Goldey-Beacom College.