Consulting Services

We advise clients in these primary areas:

1. 1. Partner Selection: We conduct an in-depth review of your current program to identify strengths and target areas of potential improvement. We then manage the Request For Proposal (RFP) process that includes;
   • Creation and distribution of the RFP (including a clear outlining of your situation and program objectives).
   • We leave no stone unturned. AFMS has established contacts at ALL affinity card issuers and has a deep understanding of their business model. This insures the best possible program for your organization.
   • Analysis of the responses via a 30 point Decision Grid which identifies all of the characteristics of a successful affinity card program and provides a weighted score.
   • Production of a year by year Cash Flow Analysis that provides an annual projection of revenue.
   • Scheduling of on site interviews with prospective partners.
   • Continued negotiation to provide the best possible financial services program.
   • Sponsorship development revenue outside what the financial institution will pay.
   • Finally we work closely with you during the contract-negotiation process to offer guidance on key contract points and advice on ways to protect your interests.